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About us

Flex Avenue was founded in 2016 to disrupt the overpriced and outdated watch industry.

Born from a personal frustration with overpriced watches, we decided to build an online brand selling direct-to-consumer, whereby reducing the costs and maintaining quality for a fair price.

Our inspiration is driven by those who create their own paths - innovators, entrepreneurs, dreamers, creators, and our designs embody this very spirit.

Above all else, we wish to inspire you and wear our products with pride.

Products are all hand-made and undergo a stringent inspection. We rely on craftsman workers with many years of experience in watch-making.

All our products are designed in London, working with creative European designers from UK, Sweden, Norway & Ukraine. All our materials are sourced and inspected before we manufacture and sell them to you.

We hand-designed & crafted our products to compliment all styles. We take great pride in providing the best customer service possible to make your Flex Avenue experience incredible.

That's why we're so confident you'll love your watch.